The young American never imagined that with an investment of $100 she would be able to develop a company.
Olivia Cleary is a young 27-year-old architectwho lives in New York City and tried to make extra money with a small business. She dedicated herself to sewing scarves that she perfected and in a short time her creation attracted the attention of big brands thanks to a particularity in the garments she began to make.
They were luxury scarves with the theme in which she is an expert, architecture. His business is called The Clearly Collective and its luxury scarves feature unique designs inspired by architectural motifs. In this way, it attracted the attention of clients and well-known brands, such as St. Regis Hotels, McLaren Automotive and Bacardi.
Olivia Cleary
How Olivia Cleary created her business
The success of your business is due to various factors. According to her, the fact of start it without any pressureas an extra undertaking to his work, it gave him the opportunity to take it easy. On the other hand, finding the relationship between the design of the scarves and the architectural motifs made the pieces have their particularity, and the third factor was the possibility of using social networks as an advertising platform, in this case Tik Tok.
Currently The Clearly Collection surpassed the earnings barrier of $100,000 per year and continues to expand and Olivia is planning new collaborations and expanding her team to continue the growth of her luxury brand.
Fundamental aspects that allowed Olivia Cleary to create her business
- Identify the opportunity: detected the possibility of unique and personalized products.
- Minimal initial investment: with only $100 it showed that you do not need a large capital to start.
- Creativity and differentiation: the particularity of its designs allowed it to stand out.
- Use of social networks: the virality of Tik Tok helped it attract customers.
- Adaptation and improvement: as it became known, it began to buy better materials and attract luxury clientele.
- Strategic collaborations: during its growth it focused on hiring personnel to improve production and have long-term projection.
- Balance between work and entrepreneurship: At first he kept his main job so as not to depend financially on his entrepreneurship.
Source: Ambito
