Along these lines, mandatory isolation required organizations to adapt to a virtual and remote way of doing business. However, the bond with customers demonstrated, once again, the importance of its human side. In this way, close contact through the new online communication channels was vital for the continuity and strengthening of the relationship with them.
Faced with this challenge, one of the fundamental keys was active listening to our customers. This allowed us not only to understand their needs and expectations, but also to adapt to them at a faster pace. The information that customers can provide represents a source of innovation and added value for us as companies. If the feedback is positive, we know that the path is the right one, and, if it is negative, we can discover the weaknesses of the business and act accordingly.
We seek to establish a clear purpose in our relationship with clients, where transparency and closeness prevail as essential. From this strategy, we evaluate the contents and communication channels, in order to adapt them to this new reality. In addition, we develop trainings, trainings and courses for our sales team. In this way, we make sure that everyone is in a position to implement new ways of working in daily contact with customers.
Another of the most relevant points of contact with our clients is through events. With the pandemic, these encounters changed their format towards virtuality. But the challenge here, was set on creating in these spaces that moment of entertainment and recreation present in the previous events. In this sense, at Lenovo we seek to add to the virtual events, shows or creative dynamics participation for clients. For example, in one of these meetings, illusionists were present, who turned the event into a moment of recreation for the entire family of clients.
Through all these initiatives, we try to transform the challenge of the pandemic into an opportunity for business. That is why, with all the learnings obtained in 2020, We seek to forge the bond with our clients and strengthen relationships for the future, showing ourselves close and meeting their expectations. With the projection of continuing with this purpose as the basis of our relationship with them, we are now gradually and progressively returning to presence at some points of contact.
Commercial and Government Manager of Lenovo Argentina
