Keys to undertaking in uncertainty: essence, adaptation and the commitment to Triple Impact

Keys to undertaking in uncertainty: essence, adaptation and the commitment to Triple Impact

In recent years, the world has undergone a radical transformation, which accelerated after the covid pandemic. The technological paradigm, driven by hypercommunication and globalization, has changed the rules of the game in all sectors. Entrepreneurship is no exception.

Being an entrepreneur in today’s world – and particularly in Argentina – means, more than ever, being an architect of change, because the old formulas that worked before no longer guarantee success. What was once true now requires constant adjustments and reinvention.

In this context, current economies are in a process of permanent evolution, and traditional manuals have become obsolete. He entrepreneur It is no longer just the one who detects an opportunity; He is a professional who needs to be in constant training and specialization. It is no longer enough to replicate pre-existing models, but one must be a pioneer in creating strategies that adapt to an adverse environment full of challenges.

Triple Impact, the key for entrepreneurs in the new century

The new century marks a change of era, where industrialization gives way to digitalization. In this framework, being an entrepreneur means having the ability to face the unknown, to take personal and financial risks, and to know that Innovation is the key to long-term sustainability.

Given these general changes, The entrepreneur of the 21st century also understands the importance of Triple Impact upon understanding that Today success is not measured only in terms of profits, but also in social and environmental impact. that a company is capable of generating for the entire community. This is because, in turn, consumers are no longer looking only for products or services; They demand responsibility and awareness.

This scenario of transformations deepens even further with the explosion of artificial intelligence (AI) and disruptive technologies such as Blockchain, that are enabling new ways of operating, optimizing and scaling businesses.

On the one hand, because the AI facilitates the automation of processes, analysis of large volumes of data and making more accurate decisions, while Blockchain Ensures transparency and security in transactions. These tools enhance operational efficiency, reduce costs and offer new possibilities for customization and trust for consumers, driving the creation of more agile and dynamic business models.

For this reason, for entrepreneurs, this technological revolution represents a unique window of opportunity. By integrating these innovations from the beginning, they can create companies that are not only disruptive, but also global from their inception. That’s why, The ventures that manage to align profitability with social and environmental responsibility will be the most suitable to lead the next generation of businesses on a global level..

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Sustainability: entrepreneurs and the need to constantly readapt.

Another crucial aspect is the importance of networking. In a hyperconnected world, contact networks are essential for the growth and development of any venture. “It’s all about networking”, as they say in the United States.

In that sense, as business builders, entrepreneurs must be architects of the value they create from the relationships and connections they establish. At first, many projects start humbly, the old garage figure, but with a clear vision and a shared purpose, that value can scale exponentially. However, the existence of incubators and non-profit organizations such as Emprear and many others that promote the entrepreneurial spirit and the capacity to create economic and social value of our most innovative entrepreneurs and agents of change is key.

On the other hand, the new business creation model no longer focuses on majority ownership of the business by the founders, but on building a team that can successfully carry out the idea. This means recognizing that, often, the true value is in the execution and not so much in the ownership. The Business Builder of the 21st century knows that success does not lie in keeping the majority of the pie, but in creating a solid and sustainable project that benefits everyone.

Likewise, today’s entrepreneur is also a digital entrepreneur. The Internet is not only a work tool, but a space to find opportunities, establish relationships and break geographical barriers. The network allows new entrepreneurs to connect with the world, establish conversations that reduce fear of the new and generate confidence in their projects.

Without a doubt, starting a business is not an easy path. Many people feel paralyzed by the fear of the unknown, by the “empty chair.” However, the successful entrepreneur knows that this fear is part of the process. That making mistakes is inevitable and necessary to learn and advance. Despite mistakes, the entrepreneur keeps going because it is in his essence, in his DNA, motivated by what makes him get up every morning with enthusiasm, vocation, purpose and passion for what he does.

This century has changed the way of doing business, and the entrepreneur is the one who best adapts to these new realities. Flexibility, the ability to innovate, the willingness to take risks and awareness of social and environmental impact are the keys that will define the successful entrepreneur of the 21st century.

In short, entrepreneurship is no longer just a matter of business. It is a powerful tool for change, in oneself, and a way to transform the world and provide value every step of the way. Entrepreneurs not only build companies, they also build a future for a greater common good.

Source: Ambito

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