Audi reinforced his commitment to enter the Formula 1 from 2026 and confirmed the total purchase of Sauber. The German manufacturer closed the agreement with Islero Investments, the group that owns the French team, and acquired 100% of the majority shares of the team.
Audi has also underlined its commitment to the project and has named after Oliver Hoffmann, your former development director, chairman of the board of directors of all Sauber companies.
Hoffmann will work with Andreas Seidl, who was announced as CEO of the Audi team.
Seidl will be responsible for the implementation of the F1 project and general management, in addition to being the public face of the team.
Manfred Doss, Chairman of the Audi Supervisory Board, explained: “Entry into Formula 1 is not only the pinnacle of Audi’s successful history in motorsport, but also a sporting challenge as big as a financial commitment. By grouping Oliver Hoffmann’s responsibilities and fully acquiring the Sauber Group, we are accelerating our preparations for the 2026 season.”
Audi’s decision to accelerate its acquisition of Sauber and reorganize its management structure comes as the company is eager to ensure it gets off to a flying start in its F1 adventure.
Hoffmann has a long history with Audi, who as head of Audi Sport achieved success for the manufacturer in the DTM and Formula E. Audi also became the first manufacturer to win the Dakar Rally with an electrified drivetrain.
When talking about his change of position, Hoffmann said: “Motor racing, in particular Formula 1, is my great passion. “I am convinced that by combining responsibilities and taking charge of 100% of the Sauber Group, we will further accelerate our preparations for the launch in 2026.”
“I am pleased that we have been able to secure the services of Andreas Seidl as CEO of Audi F1 Team. He is exactly the right man for our ambitious plan. Thanks to his extensive experience in leadership positions at the manufacturer and in the Formula 1 team, he will make a significant contribution to Audi’s Formula 1 project.”
Seidl, who became CEO of Sauber after leaving McLaren at the end of 2022, He added: “I look forward to leading Audi in Formula 1 together with a highly motivated team as CEO of the Audi F1 Team.”
“We have a clear roadmap on how we want to be competitive in both Hinwil and Neuburg. We have ambitious goals. The realization of these is underway and will be further accelerated through the full acquisition of Sauber by AUDI AG. “
Source: Ambito
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