The arrival of Paramount and the renewal of Nike until 2031, with a 70% increase in the “fee” boosted the business of the Serie A champion, which had a TV and commercial billing of US$251.5 million. Sponsorships contributed US$62.3 million, 57% more.
Inter Milan is recovering its commercial business after the losses caused by the non-payments of Digitalbits and the gradual decline in the Chinese sponsorships provided by Suning. With the arrival of Paramount as main sponsor and the renewal of Nike until 2031, with a 70% increase in the fee (US$32.5 million), the Serie A champion boosted its TV and commercial income to US$251.5 million at the end of the third quarter, which represents an increase of 30% year-on-year, as reported by the club .
Specific, Sponsorships contributed US$62.3 million, 57% more compared to March 2023. This has increased its weight on the commercial sector, going from 20% to 25% of its total business. On the front of the shirt, where Paramount debuts, Inter has already earned $14.5 million, compared to US$ 5.6 million in 2022-2023, a year in which Digitalbits’ defaults generated a significant loss in this aspect.
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Reuters
Payments of Nike as a technical partner, which almost doubled its contribution, up to US$17.2 million. The entity Nerazzurri He received US$27 million from his partners global and European in this period, 27% more year-on-year. For its part, billing from its regional agreements increased by one million, up to US$3.9 million.
Given the proximity of the end of the year, the commercial sector of the Inter is already advancing in the results of the third quarter that will bill US$83.4 million at the end of this season, 45% more year-on-year. Likewise, looking to 2024-2025, “income from sponsorships already contracted to date amounts to $84.5 million,” highlights the club.
Source: Ambito
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