During the Corona crisis, people spent more time with their smartphones. This is also reflected in the app kitchen.
Whether games, learning programs or office applications – according to the industry, smartphone users in Germany are spending more money on mobile phone apps than ever before.
The digital association Bitkom is assuming a turnover of 2.9 billion euros with smartphone programs. The association in Berlin announced that sales had almost doubled within two years. Last year, 2.3 billion euros were converted in this country, and around 1.6 billion euros in 2019.
“The range of apps is getting bigger and bigger – they replace the digital camera, the bookshelf, the game console,” said the Bitkom division manager for consumer technology, Sebastian Klöß. «During the Corona crisis in particular, people spent more time with their smartphones. They tried out new apps and spent more money in the process – for example, to stay fit with paid online courses, to pass the time with games or to learn new languages. ”
According to Bitkom, the majority of sales (74 percent) come from so-called in-app purchases. A mobile phone program is basically free of charge for users, but certain functions cost money. 16 percent of sales would be generated through advertisements in smartphone applications. Only every tenth euro arises from the purchase of a mobile phone program that is generally chargeable.
In the course of the Corona crisis, the proportion of sales from paid apps has increased significantly again – from three percent in 2019 to currently ten percent. According to Bitkom, a total of 3.3 billion apps will be downloaded in Germany this year – an increase of 17 percent compared to the previous year.
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