The founder and owner of the MDK social network VKontakte and the MDK Creative Agency Roberto Panchvidze took over as executive director of the INVITE blogging agency. This was reported on December 21 by “Lenta.ru”.
He also became one of the shareholders of the agency.
In his new position, Panchvidze plans to make INVITE’s work as transparent as possible for bloggers and clients. He intends to bring the influence-marketing industry in Russia to a new level, the message says.
The head of INVITE plans to develop an agency and concierge service for bloggers and artists on the basis of the company. Currently, the company is engaged in the development of strategies, creativity, production and promotion of artists and bloggers, organization of events.
INVITE clients are Google, Huawei, Honor, McDonald’s, SBER and MTS and many others. In August 2021, the agency, together with ZASPORT, organized a party for Russian athletes in honor of the end of the Olympic Games in Tokyo. The company has launched its own YouTube channel INVITE NEXT and the TChK show with bloggers.
In 2015, the Smolninsky District Court of St. Petersburg ruled to terminate the activities of MDK at the request of the prosecutor’s office, which announced the posting on the page of materials “offending the feelings of believers, humiliating various groups of people on the basis of religious and ethnicity.” The decision of the court was appealed by the owners of the community, but the St. Petersburg City Court upheld it in 2016.
In May 2016, the community was blocked for users from Russia, but the group moved subscribers to a new community with the same name.
In 2019, Roskomnadzor ordered the administration of the VKontakte social network to remove a comment with a picture offending state symbols of Russia. The post was posted on MDK. The request to the department came from the General Prosecutor’s Office of the Russian Federation. The administration of the social network has removed the offensive comment.
Source: IZ
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
