The starting point for the popularity of the social network TikTok was the period of the coronavirus pandemic in 2020. We expect the success of the social network, and next year TikTok will strengthen its position. This opinion on Thursday, December 23, in an interview with Izvestia, was expressed by Kirill Pyzhov, co-founder and operating director of the platform for working with bloggers Perfluence.
“It was expected that the trend for short vertical videos would solidify, and the starting point of its popularity was the period of the pandemic in 2020. Therefore, in 2022, TikTok will only strengthen its position, ”the expert said.
According to Pyzhov, the growth in the number of TikTok users will slow down, but will continue to grow. In 2022, the platform is predicted to grow more than 15%, and the percentage of the age audience will continue to grow.
“It is very important here that TikTok, which was initially targeted at an audience of 14-18 years old, has attracted a large number of users aged 25 to 40 over the past six months. The number of bloggers over the age of 50 has also increased, which indicates an active growth in the popularity of the blogger profession and an increase in the solvent audience, “he added.
At the same time, according to the expert, Instagram will remain a top platform in 2022 and will continue to compete with TikTok thanks to the Reels innovation. The increase in the number of TikTok and Instagram users will force social networks to include new promotion mechanisms.
“In 2022 we will see even more user generated content, interesting interactive inclusions and a high percentage of gamification. TikTok will become the most comfortable platform for influence marketing. We will see new projects and even more interesting creatives, ”concluded Pyzhov.
According to Kirill Pavlov, Development Director of Epicstars, in addition to TikTok and Instagram, Telegram messenger shows serious growth.
“We see that TikTok is setting trends: the shorts format has appeared on YouTube – short videos up to 60 seconds long; as noted above, Instagram, following TikTok, has implemented the Reels format and is promoting it among the audience, ”he added.
Earlier that day, the American company Cloudflare, which provides services for the delivery of content on the Web, published a rating of the popularity of Internet resources in the current year. According to him, TikTok has become the most popular website in the world. Moreover, last year he took seventh place.
TikTok is a social network owned by the Chinese company ByteDance. The initial version of the service was launched in September 2016. TikTok hosts custom videos ranging in length from 15 seconds to three minutes.
Source: IZ
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
